When the calendar turns to July
and August, most people struggle to prospect because they
believe that all of their prospects are on vacation. The fact is, the top 20%
of salespeople still find ways to make their quotas in summer, and they also
find ways to set up the end of the year so they exceed their revenue goals. 80%
of their competition approach summer like they approach everything else in
their sales career - they bluff their way through the summer season and hope to
run into business.
“It’s the middle of August. People don’t
buy things in August. It’s too hot, they’re not at the office, and so
salespeople don’t have to work.” There’s
a French proverb that says, “He who makes excuses, accuses himself.” – “Qui
s'excuse s'accuse.” The choice is up to each salesperson. They can
either make the excuse and say that people don’t buy things in the summer or
they can use the time more effectively than their competitors.
Smart
companies use the summer months to improve their team's selling skills so they
are sharp and ready to take advantage of the fourth quarter. The summer
months provide a perfect time for salespeople to attend sales training. This is
a wonderful opportunity for companuies to separate themselves from their
competition, and set themselves up for a record breaking autumn.